Petok
A platform aims to create a harmonious environment for all pet lovers and a better life for pets.
Client
Individual Project
Year
Aug- Sep 2022
Service
UI/UX Design, Mobile App Design, UX Research
The Problem
Studies have shown that pets can bring various benefits to human-beings, physically, biologically, and psychologically. Despite all the advantages, a lot of first-time pet owners are feeling anxious about bringing a pet to their lives -- first time pet owner anxiety. There are also other factors that prevent people who want to have a pet from adopting.
Moreover, shelters/fosters as well as pets are facing difficulties such as euthanization especially after the COVID-19 pandemic.
How Can We help pets not only survive but also have a better life and provide a smoother and concern-free environment for pet-lovers and their pets?
Background research
The Benefits of A Pet
The Need of Adopting A Pet
Roughly 6.5 million animals enter shelters each year but only 3.2 million(49.23%) are adopted.
It’s still half-way till helping shelters to function better, creating higher life qualities for pets, and creating a more harmonious society for pets and human.
Stakeholder research
Based on the background research, the stakholders are devided into 3: shelters, pet lovers, and pet owners. I conducted both secondary and primary research using survey that has reached 17 people and semi-structured interview with 5 participants.
Top 3 Concerns, Adopters & Shelters
Breeders, Shelters, and Charities
About 34% of pets are purchased from breeders, while 23% are adopted from a shelter. Although 100% participants have frequently seen ads about animal shelters in their daily life, only 14.3% reported that they are sponsoring animal charities.
Research Insights
The adoption process isn’t streamline enough as well as the follow-up work
Cluster information tends to add difficulties to the adoption process
The difficulty of accessing information on tips of taking care of pets affects decisions, especially for first-time pet owners
The ads of supporting animal shelters are not efficient enough.
Lack of funding causes short-staffing as well as limited spaces
Overcrowding of pets in one space can spread uncured diseases
Conflicts exist between knowing benefits of a pet and having the abilities of adopting one
Compatibility with the pet
Feeling anxious before deciding to adopt the first pet
MARKET RESEARCH
I conducted a market research of the trending apps and platforms based on their functions using binary opposition analysis in the categories of UGC (user generated content) media, Single source feed, pet adoption specific, and generic.
SWOT Analysis & Role-Play Research
DESIGN GOALS
Based on research, I set the goals based on the time and effort needed.
IDEATION
To visualize my ideas, I choose the method of design charrettes embeded with my design goals.
Concept Development
Based on the sketches, I removed the point accumalation in idea 1 and combined with profile page #4. The option of purchasing the products wa moved to the upper screen so that it’s easier for users to notice it. #2 & #5 are combined onto the product page. Support function is added to #3.
SYSTEM MAP
ui library
Typography & Colors
Components
Illustrations & Icons
fINAL design
FRE/On Boarding
Key Feature 1 - Videos
This page is also serve as the landing page when user open the app to make sure users have the adequate knowledge before adopting a pet.
Popup notification window at the side when recommended products, events, or pet for adoptoin is shown in the video
Treat function at the side for donation not only help shelters raise fundings but also give users who cannot adopt a pet the opportunity to raise a pet virtually.
Save enables users to save tips for review in the future.
Q&A section allows users to directly ask about their concerns to professionals.
Key Feature 2 - Match Score
Match score helps users to select and filter pets
Characteristics of pets are listed clearly
Without finishing 10 tutorials as a first-time pet owner, the adoption process will not be successful
Key Feature 3 - Market Place
Shop page enables users to shop either by pet or product categories.
Detailed feeding instructions are embedded in each product detail page
Floating buttons make it easier for user to find and click
Certain percentage of revenue will be donated to animal charities
Notification of revenue donation is hide at the side for non-first-time app users for both cleaner interface and reminder
Key Feature 4 - Volunteer
Categories are seperated into “Volunteer” and “Support” (which is donation)
Users can browse the nearby events to participate
The support section are divided into living, food, and health
Volunteer page allows not only pet lovers to volunteer and be immersed in the pet environment but also pet owners to join the event.
